The best types of chocolate for baking

This post was sponsored by Cacao Barry. If you want to know about the different types of chocolate used in baking, what to look for when you are shopping for chocolate, all the different types and forms of chocolate sold and their ingredients, this guide to chocolate is for you!

A buying guide to chocolate for baking text on a photo of homemade chocolate bars

There are three main categories of chocolate on the market that most people are familiar with. These three types of chocolate are dark chocolate, milk chocolate, and white chocolate. The different types of chocolate contain varying amounts of cocoa (cocoa mass and/or cocoa butter) and sugar. Most chocolate will also contain a few other ingredients for flavour (like milk ingredients, vanilla and/or other natural/artificial flavours) or for stability and texture (lecithins, for example). The quality of these chocolates varies greatly from one brand to another. In many countries, the labeling of chocolate is regulated, meaning the naming conventions guarantee a certain cocoa content, percent sugar, emulsifying agents, etc.:

These are the general categories of chocolate you are most likely to use when you’re baking:

  1. Dark chocolate has a higher percentage of cocoa than other types of chocolate. In Canada, to be labelled as dark chocolate, it must contain at least 35% cocoa and less than 5% milk. Dark chocolate is usually sweetened, though there are some unsweetened, high percentage dark chocolates on the market too, which may have a pronounced bitter and/or sour taste. Sometimes unsweetened chocolate may be labelled as “baking chocolate” or “cooking chocolate.” The dark chocolate I bake with is called Ocoa and it’s by Cacao Barry. Ocoa has a 70% cocoa content and it is sold in many IGA grocery stores in Quebec as well as online from Vanilla Food Company. Some brands of baking chocolate don’t mention the cocoa content on their packaging, instead referring to the chocolate as being either unsweetened (no sugar, sometimes referred to as baking chocolate or baker’s chocolate), bittersweet (a little sweet), or semi-sweet (a lot sweeter but still dark chocolate). I tend to favour brands that disclose the percentage of cocoa. I love to use dark chocolate in recipes like classic chocolate chip cookies, one bowl brownies with raspberries, and baked dark chocolate donuts.
  2. Milk chocolate as a rule has less cocoa content than dark chocolate. In Canada, to be labelled milk chocolate, the chocolate must contain at least 25% cocoa and 12% milk solids. Milk chocolate also contains cocoa butter and, of course, dairy (like milk solids, milk powder, etc.). The amount of sugar varies from product to product. Some milk chocolates are tooth-achingly sweet, which isn’t great for baking purposes. I bake with Alunga by Cacao Barry, which the company refers to as a milk chocolate for dark chocolate lovers. Alunga has a 41% cocoa content which is quite high compared to the minimum standards for cocoa in milk chocolate in Canada. It’s also sold in many IGA grocery stores in Quebec as well as online from Vanilla Food Company in 1 kilo bags. Alunga isn’t cloyingly sweet, which is why I love it. It has a deeper, richer chocolate flavour, and a silky smooth texture. I am a devout fan of dark chocolate, but Alunga has led me to reconsider my stance on milk chocolate. There are some really great milk chocolates on the market and Alunga is one of them that I will happily bake with (and munch on too)! Milk chocolate works really well in recipes like milk chocolate ganache tarts, creamy milk chocolate pots de crème, and even milk chocolate frosting or homemade chocolate bars which make great gifts around the holidays.
  3. White chocolate is made from cocoa butter, sugar, and often will also contain vanilla and dairy products of some sort (milk solids, milk powders, milk, etc.). Some cheaper white chocolate products may contain extra fillers or additives. These can be very sweet and many lack depth of flavour. Higher end white chocolate products as a rule have a simpler list of ingredients and a lovely, sweet cream flavour. Just like with milk chocolate and dark chocolate, the quality of the product can have a huge impact on flavour. I usually reach for Cacao Barry: I prefer the Zéphyr white chocolate but I often bake with Cacao Barry’s Blanc Satin because it is conveniently available at the bulk store where I shop. White chocolate makes a great addition to many recipes. Use it for coating these dipped chocolate cookies or dipped shortbread cookie wedges, a creamy addition to peanut butter cookies with white chocolate chunks and blueberry cookies with white chocolate too, and white chocolate makes the most decadent white chocolate pots de crème.


The different types of chocolate that you can use for baking, dark chocolate, milk chocolate, white chocolate, chocolate bars, chocolate chips, cocoa nibs, and cocoa powder

Other chocolate products that you can bake with and that you may see in certain baking recipes:

There is a whole world of chocolate that goes beyond the usual dark, milk, and white chocolates.

  • Cocoa powder: Cocoa powder is sold in two forms: Dutch-processed cocoa powder and natural cocoa powder. As a rule, if the label on your cocoa powder does not specify whether it is natural or Dutch-processed, you should assume that it is Dutch-processed. But what is the difference between Dutch-processed and natural cocoa powder? By the way, I have a post on the difference between cocoa powder and dark chocolate, if you need a referesher.
    1. Dutch processed cocoa powder (or “Dutched cocoa”) implies that the cocoa powder was treated with a basic (alkaline) solution, thus darkening the colour and improving the flavour. Most commercially sold cocoa powders are Dutch processed unless the label states otherwise. This also means that Dutch processed cocoa powder brings a certain basicity or alkalinity (higher pH) to baking recipes. You may notice that many chocolate cake recipes call for both (Dutch processed) cocoa powder and vinegar to balance out the pH of the batter. The vinegar ensures that chemical leaveners, such as baking soda can react to produce carbon dioxide and leaven your cakes. As a rule, don’t use Dutch-processed cocoa powder in a recipe that calls specifically for natural cocoa powder. I use Dutch-processed cocoa powder in these cocoa coffee cookies, chewy chocolate sugar cookies, this fun cherry chocolate crumble, and this eggless chocolate cake with cream cheese frosting.
    2. Natural cocoa powders are clearly labelled as such. These cocoa powders are more acidic, have a redder or lighter colour and a much milder flavour. The acidity brought by natural cocoa powder in a recipe may be enough to react with baking soda to leaven your cakes. That acidity can interfere with baking results if the recipe you are following calls for Dutch-processed cocoa. As a rule, if a recipe doesn’t state that it calls for “natural cocoa powder”, I would assume that the recipe writer is using Dutch-processed cocoa. The recipes on this website are developed using Dutch processed cocoa, most were tested with Cacao Barry Plein Arôme or Extra Brute cocoa powders because they have a rich chocolate flavour and a darker colour.
    3. Black cocoa powder is a third type of cocoa, but it’s not readily available in grocery stores. You may have to seek it out in specialty baking stores or order it from Amazon. Black cocoa is just more “Dutched” than the cocoa powder we find in most grocery stores. It’s treated more to give the powder its signature black colour. Black cocoa powder is what you would use if you wanted to bake homemade Oreo cookies, for example.
  • Hot cocoa mix is sold in grocery stores and is NOT the same as cocoa powder though it may contain cocoa powder. Generally, hot cocoa mixes are a mixture of cocoa powder, sugar, milk products, starches, gums, etc. Do not replace cocoa powder with hot cocoa mix in a recipe, or if you do, know that the results may be quite different than what you were expecting if you don’t make any adjustments to the recipe (especially in terms of sweetness). In fact, if you want a cup of hot chocolate, I suggest making your own hot chocolate from scratch using your favourite dark chocolate or milk chocolate. It’s so easy!
  • Cocoa nibs (a.k.a cacao nibs) are chopped or crushed bits of shelled cocoa bean, produced after the shell of the cocoa bean is removed and before the cocoa bean is ground and processed into chocolate liquor. Some producers sell raw cocoa nibs that are dried, unroasted cocoa bean. Others sell roasted cocoa nibs from beans that were dried and roasted. Whether or not the bean is roasted before producing nibs is brand dependent, though roasting creates more flavour compounds leading to tastier, less bland cocoa nibs. Roasted cocoa nibs have a deep, bitter chocolate flavour and a lovely crunch to them. When incorporated into a baking recipe, like these slice-and-bake cocoa nib shortbread cookies, cocoa nibs add a crispy texture to baked goods and a deep chocolate flavour without the extra sweetness.
  • Cocoa butter is the fat extracted from the roasted cocoa bean. It’s used in chocolate making quite often. For example, if you ever buy fancy chocolates and you noticed they are sprayed with bright coloured flecks (red, blue, green, etc.): the coloured flecks are usually a mix of cocoa butter and a food dye that gets sprayed onto chocolates after the chocolate has set or brushed into chocolate moulds before the chocolate is poured.
  • Caramelized white chocolate is exactly what it sounds like: white chocolate that is roasted until it caramelizes. Caramelized white chocolate can be made at home by slow roasting white chocolate, but it’s also sold commercially. Note that many commercial caramelized white chocolates are actually white chocolate + caramel flavours for better flavour, stability and consistency of product. It’s up to you what you prefer to use.
  • Chocolate chips are widely sold in grocery store, made with milk chocolate, dark chocolate (usually labelled as semi-sweet), white chocolate, and even other novelty flavours like peanut butter, butterscotch, etc. Chocolate chips are often much higher in sugar than regular chocolate and have a lower cocoa butter content in them so that they retain their shape when baked instead of melting into a puddle. This is especially convenient for things like chocolate chip cookies where you want the chocolate to hold its shape. Some brands include additional additives or stabilizers to make sure the chocolate chips keep their shape throughout the baking process, but sometimes these extra ingredients can have a big impact on flavour and mouthfeel. Choose wisely. I tend to favour reputable name brands if I’m going to bake with chocolate chips. Use dark chocolate chips or semi-sweet chocolate chips in this chocolate chip bundt cake made with sour cream
  • Couverture chocolate is formulated to contain a higher percentage of cocoa butter so that it melts and pours more smoothly. Chocolate professionals use it for dipping truffles, moulding chocolates, and for garnishing. Couverture chocolate can work well in baking too. I’ve successfully used couverture chocolate in brownie recipes in the past. I’ve also written a guide to help with how to substitute cocoa powder for dark chocolate
  • Compound chocolate is a cheaper chocolate containing vegetable oils (coconut oil or palm oil for example) and high level of sugar. Compound chocolate is often made from cocoa powder, and it may contain soy, salt, emulsifiers, etc. Some candy makers use compound chocolate in place of couverture chocolate for coating candy bars because compound chocolate is cheaper. If you ever come across chocolate “candy melts” in a cake decorating supply store, it’s probably compound chocolate and not couverture chocolate. I would not bake with compound chocolate as it will behave (and taste) quite different than finer chocolates and couverture chocolates. Compound chocolate serves a purpose and it is cheaper, but don’t use it to bake brownies or cookies.

What to look for when shopping for chocolate to bake with?

When I shop for chocolate, I always read the label and you should too. You want to make sure the product is made with cocoa and you want to know the percentage of cocoa in the chocolate you are buying. In Canada, the names dark chocolate, milk chocolate, white chocolate, semi-sweet, bittersweet, etc. are regulated and each name implies a certain minimum percentage of cocoa (see above). Still, if you are having trouble figuring out just how much cocoa is actually in a chocolate product, I’d skip it and look for a different brand so you know what you are buying. I believe product transparency and disclosures are important factors in the trust between a brand and a consumer. I try to buy products that are clearly labelled so I know exactly what I am paying for. Even when I buy chocolate chips at the grocery store, I read the label. Cheaper chocolate chips are made with hydrogenated fats. Many bulk stores sell lower quality compound chocolate chips that contain hydrogenated palm kernel oil. I would avoid that, personally. In general, chocolate in stores is sold at different price points and comes in a few different forms.

Expensive chocolate vs cheap chocolate: is “expensive” chocolate really worth the investment?

In general, cheaper chocolates are mass-produced from a mixture of beans. At lower price points, the manufactured chocolate probably contains less cocoa solids and more additives (sugar, dairy, etc.). They may contain vegetable fats (possibly hydrogenated). Cheaper chocolate lacks depth of flavour and can be overly sweet and sometimes even waxy. On the other hand, there are reputable brands that produce chocolates in a bean-to-bar approach from specific cocoa beans selected for flavour and often produced in smaller batches. Many higher end chocolates are made from single-origin beans, meaning the cocoa beans from a specific region are selected to produce the chocolate. These chocolates have more character and different flavour profiles. Taste a chocolate from Saint-Domingue and compare it to a chocolate from Mexico or Ecuador, and you will notice a huge difference in flavour and aroma. Companies like Cacao Barry work closely with the farmers and producers to ensure safe practices, improved quality, traceability, and sustainability.

Pistoles, fèves, bars, blocks, chips, chunks…

Chocolate is sold in a variety of forms, specifically chips, bars, pistoles, fèves, and blocks.

  • Chocolate chips look like little droplets of solid chocolate and are what you use to make the classic chocolate chip cookie, as a rule. They are usually sold in half pound bags.
  • Chocolate bars are the preferred manufacturing method for many chocolate companies that sell to grocery stores. The chocolate usually comes in 100 gram bars, wrapped in foil and tucked into a box that is labelled with the percent cocoa clearly on the packaging. I like to choose chocolate bars that clearly disclose the percent cocoa content and the ingredients.
  • Chocolate pistoles (also referred to as chocolate wafers) look like flattened large dollops of chocolate. Cacao Barry distributes much of its chocolate in the form of pistoles. Pistoles are convenient for melting applications and making ganache because you don’t have to chop the chocolate. The work is done for you! At many IGA stores in Quebec, we are lucky that we can find Cacao Barry Alunga milk chocolate and Ocoa dark chocolate, sold in 1 kilo resealable bags of chocolate pistoles. I also visit my local scoop shop to buy pistoles which they sell by weight.
  • Chocolate fèves are a signature of the luxury chocolate brand Valrhona. The shape of the pieces of chocolate is meant to mimic the cocoa bean. Chocolate fèves come in a variety of chocolate percentages and again their size is convenient for melting purposes, especially.
  • Chocolate blocks are large, very thick, heavy bars of chocolate. You may have seen broken hunks of chocolate blocks at your local bulk store. I find them rather inconvenient and tough to chop on my own, so I always buy chocolate pistoles or thinner bars instead of blocks. Pistoles and small bars are more manageable! If you are ever faced with a block of chocolate that you need to chop, use a serrated knife to saw through into more manageable pieces that can be processed in the food processor into thinner shards that are very interesting baked into cookies instead of chocolate chips!

Are chocolate chips a good substitute for chocolate in baking?

Depending on what you are baking, chocolate chips, though convenient, might not be the right chocolate for your recipe:

  • If you are making something like a ganache, chocolate frosting, chocolate pudding, or homemade chocolates where the chocolate is the star of the recipe and the main ingredient, use good quality chocolate, not chocolate chips, especially if the recipe you are following doesn’t specifically mention using chocolate chips. Remember chocolate chips tend to have a lot more sugar than solid chocolate and they also may have less cocoa butter/fat.
  • For things like cookies, muffins, scones, and cakes, where the chocolate is folded into a batter or a dough, you can get away with either chopped chocolate, pistoles, or chocolate chips without worrying too much. Stick to a chocolate product that is good quality from a brand you trust and with a clear list of ingredients.

This post is sponsored by Cacao Barry. I was compensated monetarily and with product. Thanks for supporting the companies that allow me to create content for Kitchen Heals Soul. As always, please know that I wouldn’t work with a sponsor nor recommend a product if it wasn’t worth it.

Please note this post contains affiliate links to Amazon. If you buy a product I recommend, I will get a small commission, and the price you have to pay will not change in any way.

buying guide, chocolate, cocoa nibs, cocoa powder, dark chocolate, milk chocolate, new, white chocolate

4 Responses to The best types of chocolate for baking

  1. David February 27, 2019 at 3:29 pm #

    Other than making cookies, I’m quite new to baking deserts or sweet treats; in my case, brownies. I’ve made a couple batches so far, one being fudgy and the other cakey (using whole wheat for the cakey ones). Both turned out tasty, even the one using 100% whole wheat; than again, I’m not brownie critic. After reading this, I’m wondering if I’m shorting changing the quality by not choosing the ideal type of chocolate. I’d been using either Nestle semi-sweet chocolate morsels or Whole Foods semi-sweet chocolate baking chips, both had cacao of 40-50 percent… whatever! Again, they tasted and appeared just fine, that’s all I cared about really. That said however and I ask this only because you sound like someone in the know, should whatever chocolate I use for ‘fudgy’ type brownies be melted prior to baking? Seems that would better distribute the chocolate flavor and fudginess better and create a better mix with the added cacao and espresso powders. Oh yeah, thanks for the chocolate for baking primer, too.


  1. How to replace cocoa powder with dark chocolate | Kitchen Heals Soul - May 10, 2019

    […] we saw in the different types of chocolate for baking, there are A LOT of chocolate and cocoa products to choose from and each product has pros and cons. […]

  2. Thick chewy oatmeal cookies with chocolate and peanuts | Kitchen Heals Soul - June 14, 2019

    […] chocolate makes awesome cookies so you MUST use the best chocolate for baking, a chocolate that you like to eat, because this recipe is all about the chocolate. For this recipe, […]

  3. Coffee banana cake with milk chocolate frosting | Kitchen Heals Soul - October 18, 2019

    […] not too sweet. It’s just right for a thick slather of milk chocolate frosting made from the best chocolate for baking, Cacao Barry Alunga milk chocolate, also known as the milk chocolate for dark chocolate lovers. […]

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Read previous post:
chia pudding
Coconut chia pudding with raspberries

I've been in Ottawa for exactly one week now, and I still can't believe it. The move has had its...